What is commercial photography, anyway? And do you really need a specialized commercial photography contract? Here’s how brands and businesses can be a great source of ongoing income – if you do it right!
Whether you’re already booking commercial clients, or simply considering commercial photography as a new stream of income, you likely have a few questions. We reached out to photographer Kim Fetrow to discuss her foray into the commercial realm, the importance of using a commercial photography contract, and how ShootProof helps ensure that her commercial clients will return again and again.
Photos: Kim Fetrow
“What is commercial photography, anyway?”
Put simply, commercial photography is the creation of images for use in sales, marketing, packaging, or other income-generating materials. Commercial photographs can include portraits, lifestyle imagery, landscapes, architecture, fashion, food, and every other type of photograph you’ve ever seen used to advertise or sell a service or product.
Kim began booking her own commercial photography contracts when, after more than a decade as a staff photographer, her employer closed up shop, and encouraged Kim to take over their accounts.
Today, Kim’s commercial photography projects run the gamut from gourmet dishes to CEO headshots to storytelling editorials. And while Kim is well-equipped to style, light, and photograph nearly any subject, she does have her favorites.
“I love photographing medical stuff, I love photographing wine, and I love photographing big agricultural farms.”
Photos: Kim Fetrow
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