4 Products that Transformed into Lifestyle Brands

When you’re selling a product or a service, your marketing shouldn’t just be about the thing you’re selling. It’s about you, and it’s about what you can do for your customers—particularly how you can make them feel. But for some brands, it goes even a step further. It almost stops being about the product at all, and is just about cultivating that feeling, or being a part of that community.

These are lifestyle brands. They’re the brands that you follow on Instagram even if you don’t own anything they sell. Let’s look at a few lifestyle brand examples, and how they pulled off the transition from commodity to center of attention.

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