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The Amazon Buy Box: How It Works for Sellers, and Why It’s So Important

There are two types of sellers on Amazon:

  1. Amazon itself, which sells a vast range of products.
  2. Third-party retailers, who typically specialize in one or more categories.

Since there is no limit to the number of sellers who can use the Amazon platform, multiple merchants frequently sell the same item.

These sellers are known as resellers (as compared to private label selling in which you sell a proprietary item).

4 Key Metrics That Amazon’s Buy Box Algorithm Looks For

First and foremost, here’s a quick little takeaway for you – the Buy Box Cheat Sheet of all thematics that matter to get your brand in the box.

The Buy Box Cheat Sheet


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